Alexander Renckens is an accomplished professional in digital marketing and sales, currently serving as the Head of Digital Marketing and Sales at BlueNovius since May 2014. With a strong foundation in data-driven strategies and advanced digital marketing technologies, Alexander assists pharmaceutical professionals in branding and marketing products to physicians and patients. Prior experience includes leadership roles in sales and business development at E-WISE, where Alexander developed and executed sales strategies and marketing plans for online medical products and services. Other notable positions include Product Manager at Chefaro Nederland and Leo Pharma, where Alexander launched new products and managed promotional policies. Alexander holds a Bachelor's degree in Commercial Economics and International Management from Saxion University of Applied Sciences and multiple marketing certifications from NIMA.