Carl Prindle

Carl provides Blueport with strategic and product leadership as the company enables big-ticket retailers to solve the unique challenges they face selling online and unlock groundbreaking omnichannel shopping experiences. Born and raised in Boston, Carl left the East Coast for Stanford University, where he graduated in 1990 with a degree in Mechanical Engineering with a Product Design concentration. While at Stanford and after graduation, Carl led product design efforts for Fortune 100 firms, involved in projects including the design of the original Reebok Pump, the 1995 Ford Explorer, and a Dust Buster for Black and Decker. Carl holds 10 U.S. Patents. Seeking to capture a modicum of return for his design efforts, Carl turned to the MIT Sloan School of Management, where he received his MBA in 1995. After Sloan, Carl joined McKinsey and Company where he served as consultant and engagement manager for retail, technology, and growth strategy projects. In 1999, Carl left McKinsey to serve as SVP of Product Development for Furniture.com, a “pure-play” furniture e-commerce site. Responsible for the company’s website design, merchandising, and direct marketing efforts, Carl drove online furniture sales to an annualized $84M in less than a year. Carl later led the effort to purchase the company’s name and technology, looking to apply learnings from the dot-com boom to the $100B brick and mortar furniture industry. Today, Blueport Commerce is the leading Cloud eCommerce platform for big-ticket retail, used by the largest retailers in North America to run their omnichannel websites, provide better shopping experiences for their customers and drive sales online and in their stores.