JH

Joseph H.

Performance Marketing Director at blueroot health™

Joseph H. has a diverse work experience in the marketing field. Joseph is currently working as the Performance Marketing Director at blueroot health™, where they manage the marketing strategy, advertising, and SEO for four brands in the vitamin and supplement industry. Joseph has successfully implemented growth strategies across various channels and developed sales funnels to attract and convert new customers.

Prior to their current role, Joseph worked as a Digital Marketing Strategist at The Karcher Group, where they created and executed plans for clients, with a focus on PPC, SEO, and analytics. Joseph managed over 30 client strategies and personally handled their PPC and SEO campaigns.

Before that, Joseph served as the Marketing Manager at Leppo Rents, where they led all marketing efforts for 12 store locations. Joseph was responsible for developing and delivering the annual marketing plan and budget, as well as overseeing the development and launch of a new website.

Additionally, Joseph worked at DRB Systems, LLC, where they held multiple roles. As a Marketing Production Specialist, they established branding for core products, developed marketing materials, and grew partnerships through digital advertising. Joseph also managed the company website. Prior to this, they worked as a Graphic Designer.

Overall, Joseph H. has a strong background in marketing, with experience in performance marketing, digital strategy, and brand development.

Joseph H. began their education journey in 2012 at The University of Akron, where they studied Computer and Information Systems Security/Information Assurance until 2015. Following a break, they pursued further education in 2017 and 2018 at freeCodeCamp, where they earned a Full Stack Web Development Certification in Computer Software Engineering. Finally, in 2021, Joseph enrolled at Western Governors University and completed their Bachelor of Business Administration - BBA degree in Marketing/Marketing Management, General in 2022.

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Timeline

  • Performance Marketing Director

    January, 2022 - present