Crystal Babich

Crystal Babich is a seasoned marketing professional with extensive experience in growth and performance marketing. Currently serving as the Senior Manager of Growth Marketing at Babylist since 2022, Crystal has played a pivotal role in enhancing the platform that supports expecting families. Prior to this position, Crystal worked at Babylist as a Performance Marketing Manager from 2018 to 2021 and held the role of Growth Marketing Associate at Wedding Spot, Inc. from 2017 to 2018, where strategic user acquisition goals were achieved. Crystal also contributed as a Product Marketing Associate at both Wedding Spot, Inc. and HoneyBook, focusing on B2B and B2C marketing initiatives and product launches. Educationally, Crystal holds a Bachelor's Degree in Communication from the University of California, Davis, and completed a course in Agile Product Management at Stanford Continuing Studies in 2018.