Kelly Melvill

Kelly Melvill currently serves as the Head of Client Success & RGM at Blueshift since November 2020. Previous experience includes a tenure at Beiersdorf from October 2014 to December 2019, where roles included Shopper and Customer Marketing Manager, Customer Insights Manager, and Category Development Manager, focusing on promotional strategy and category growth. Prior to Beiersdorf, Kelly worked at AC Nielsen as a Client Executive from May 2013 to September 2014, managing category analysis and client consultative services. Additionally, Kelly was an Accounts Executive at Songo Africa from April 2011 to May 2013, overseeing project management in promotional clothing and gifting. Education includes a Bachelor's degree in Commerce specializing in Informatics from the University of South Africa, earned from 2007 to 2010.