Blueshift
Kelly Melvill currently serves as the Head of Client Success & RGM at Blueshift since November 2020. Previous experience includes a tenure at Beiersdorf from October 2014 to December 2019, where roles included Shopper and Customer Marketing Manager, Customer Insights Manager, and Category Development Manager, focusing on promotional strategy and category growth. Prior to Beiersdorf, Kelly worked at AC Nielsen as a Client Executive from May 2013 to September 2014, managing category analysis and client consultative services. Additionally, Kelly was an Accounts Executive at Songo Africa from April 2011 to May 2013, overseeing project management in promotional clothing and gifting. Education includes a Bachelor's degree in Commerce specializing in Informatics from the University of South Africa, earned from 2007 to 2010.
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Blueshift
Blueshift specialises in Integrated Business Planning incorporating Trade Promotion Management (TPM), Demand Forecasting, Joint Business Planning and Business Intelligence. Blueshift’s flagship product is the ONE Solution; which consists of an integrated, end-to-end ONE Number software tool for TPM and Demand Forecasting and the associated best practice processes including S&OP. Blueshift’s solution includes business intelligence and reporting as well as support and maintenance services.