Gillian Burns

Gillian Burns is a seasoned professional with extensive experience in customer experience research and insights, currently serving as Senior Analyst at Fingerhut since June 2021. In this role, Gillian leads the management and analysis of customer satisfaction programs, collaborating with various brand leadership teams to influence strategic decision-making based on customer insights. Prior to Fingerhut, Gillian worked at AlidaCXM as Senior Research Manager, where responsibilities included conducting comprehensive research consultations and guiding executives through research road-mapping exercises. Additionally, at GfK Custom Research North America, Gillian held multiple roles, ultimately becoming a Senior Research Manager, overseeing all phases of research project management and developing reports for diverse clients. Earlier experience includes roles as Market Research Senior Data Analyst and Market Research Data Analyst at ClickIQ, Inc., where foundational market research skills were developed. Gillian holds an MA in Advertising from Michigan State University and a BA in Psychology, Business, and Economics from Cornell College.