Iryna Liashchuk has a diverse work experience spanning over 14 years. Iryna is currently the Chief Commercial Officer at Blynk, where they drive growth for the independent IoT software platform. Prior to this, they served as the Global VP of Demand Development at Teads.tv, overseeing a $200M+ programmatic line of business and leading strategic partnerships with DSPs.
Before Teads, Iryna was the Head of Programmatic Partnerships at GroundTruth (formerly xAd), where they were responsible for a $60M+ programmatic business and led business development, strategy, and sales. Iryna also worked at CloudMade as the Head of Global Brand Partnerships at Zigi, leading the demand side team and securing deals with retail and restaurant brands. Additionally, they led marketing efforts and conducted market research for the company's location software platform.
Earlier in their career, Iryna worked as Sales Support at Cogniance, an Account Manager at CMS (Creative Media Service), and as a Lead Generation Specialist (part-time) at Workforce Source. Overall, Iryna's work experience demonstrates their ability to drive growth, build strategic partnerships, and lead successful business development efforts.
Iryna Liashchuk earned a Bachelor's degree from the National University of Kyiv-Mohyla Academy in 2009, with a major in Sociology and a minor in Public Relations. Iryna then pursued a Master's degree in Healthcare Management at the same university from 2009 to 2011.
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