BMC
Stefano Gennaioli has a background in international communication and development cooperation. Stefano has held various roles in product management, marketing, and sales within the cycling industry, including at BMC Switzerland and Cycling Sports Group. Stefano has experience in managing product portfolios, creating marketing strategies, and driving business growth through dealer relationships. Currently, Stefano is the Product Manager for the Gravel category at BMC Switzerland, focusing on product roadmap development and brand vision.
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BMC
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Swiss, Premium, Performance BMC is a premium, Swiss, bike brand. Established in 1994, the company employs approximately 160 people, worldwide. It is headquartered in Grenchen, Switzerland where it also has its own research and development facility; the Impec Lab. BMC’s bikes meet the highest standards in quality, design and manufacturing and the company invests heavily in research and development to continue to improve its designs and technologies. BMC has written its way into history by supplying bikes for the world’s top athletes, winning races such as the Tour de France, the Team Time Trial and Road World Championships, the MTB XCO World Championships and numerous Ironman Championships. More information about its products, technologies and racing teams can be found on the BMC website.