Orlando Tenorio

Chief Marketing Officer at BMI Group

Orlando Tenorio is the current Chief Marketing Officer at BMI Group. Prior to their current position, they were the Vice President and General Manager at Colgate-Palmolive from July 1996 to October 2019. In their previous role, they managed a $200 MM+ business and had full accountability for CP South Africa's P&L. Under their leadership, the company drove strong organic growth of +7% in 2017 under very challenging conditions. In addition, they attained record-high shares in oral care in 2017 through strong brand-building initiatives.

During 2018 / 19, Orlando led a major change management program that included processes, disciplines, and culture. Orlando also built a new leadership team and took employee engagement to unprecedented levels. In 2019, they drove major improvements in key financial ratios, with margins expanding over 200bps.

Orlando Tenorio's educational career includes a BS in Industrial Engineering and Agricultural Engineering from Texas A&M University, an MBA from Babson F.W. Olin Graduate School of Business, and completion of the Global 2020 program at The Tuck School of Business at Dartmouth. Orlando has also attended the Stanford University Graduate School of Business General Managers Forum.

Some of their coworkers include Ollie Roberts - Chief Human Resources Officer, Patricia Corbet - Group General Counsel, and Daniel Pettifer - Chief Supply Chain Officer. Orlando Tenorio reports to Justin Skala, CEO.

Timeline

  • Chief Marketing Officer

    Current role

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