Robert Lee

Robert Lee is an accomplished automotive executive with extensive experience in general management and sales. Currently serving as the General Manager at BMW of Riverside since December 2023, Robert oversees operations for both the BMW and Collision Center. Prior roles include General Manager at Long Beach BMW MINI and General Sales Manager at South Bay BMW, where notable achievements included record car sales and the prestigious Center of Excellence award in 2017. Robert has a proven track record of building cohesive teams and enhancing customer experiences, with a history of driving sales growth and market share retention across various dealerships, including significant roles at McKenna BMW, Sonic Automotive, and Nick Alexander Imports.