Lauriane Pianezze

Lauriane Pianezze is a seasoned marketing professional with extensive experience in the financial services sector. Currently serving as Chef de Produit Marketing at BNP Paribas Cardif since January 2025, Lauriane specializes in managing life insurance contracts for affluent clients and overseeing the coordination of private equity fund offerings. Prior to this role, Lauriane was Chef de Produit Epargne Salariale at BNP Paribas Asset Management from September 2014 to December 2024, where responsibilities included the creation and updating of savings offers, internal and external marketing communications, financial education, and contributions to the digitalization of marketing processes. Previous roles also include Direct Marketing Officer and Assistant Marketing Researcher, highlighting a solid foundation in email campaigns, market analysis, and web contributions. Lauriane holds a Master’s degree in Marketing from IAE Dijon and a Bachelor's degree in Management Economics from Université Bourgogne Europe.