Aida Gimeno Folgado

Aida Gimeno Folgado is an experienced marketing professional currently serving as the Head of Customer Acquisition & B2B2C Transformation at BNP Paribas Personal Finance since November 2016. In this role, Aida is responsible for orchestrating and implementing the technological ecosystem of marketing to achieve business objectives and enhance customer experience, while ensuring synergy across various product lines. Previous positions include Acquisition Manager (Paid Media Specialist) at BNP Paribas, where Aida optimized B2C media investments and designed marketing campaigns, and a digital marketing consultant for Banco Santander, focusing on multichannel strategies for personal loans. Aida has also held roles in audience analysis and production within the media sector, including positions at MARCA TV and La Sexta. Educational qualifications include a Master's degree in Multimedia Communication, Marketing, and Advertising from Universidad CEU San Pablo and Escuela de MKT Digital Tracor, and a Bachelor's degree in Audiovisual Communication from Universidad Carlos III de Madrid.