Marcus Pereira

Marcus Pereira is a seasoned professional with extensive experience in data science and customer insights, currently serving as the Customer Insights Manager at BNP Paribas Personal Finance since November 2020. In this role, Marcus leads data analysis initiatives, collaborating with multidisciplinary teams to optimize product and marketing strategies based on customer behavior insights. Previously, Marcus held positions as Head of Marketing Analytics and Data Scientist Lead, overseeing analytics for marketing campaigns and product profitability. With a strong academic background, including an MBA in Data Science and Analytics from USP, Marcus combines technical expertise with strategic leadership to drive business growth and innovation.