BNP Paribas Personal Finance
Marcus Pereira is a seasoned professional with extensive experience in data science and customer insights, currently serving as the Customer Insights Manager at BNP Paribas Personal Finance since November 2020. In this role, Marcus leads data analysis initiatives, collaborating with multidisciplinary teams to optimize product and marketing strategies based on customer behavior insights. Previously, Marcus held positions as Head of Marketing Analytics and Data Scientist Lead, overseeing analytics for marketing campaigns and product profitability. With a strong academic background, including an MBA in Data Science and Analytics from USP, Marcus combines technical expertise with strategic leadership to drive business growth and innovation.
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BNP Paribas Personal Finance
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BNP Paribas Personal Finance is 100% BNP Paribas group subsidiary and the European leader in personal finance. With a presence in 33 countries, our customers, partners and employees write our company’s story as they share our philosophy: promote access to a more responsible and sustainable consumption. ━ To learn more about our Data Protection Policy: https://bnpp.lk/0L782b