Armelle Guerbe

Armelle Guerbe has extensive experience in e-commerce and omnichannel strategies, currently serving as the Head of Ecommerce & Omnichannel at BNP Paribas since May 2019. Prior to this role, Armelle held positions as Head of E-commerce at BNP Paribas Personal Finance and as both Head of e-commerce Partnerships and Director of Global Development Financial Services at Cofinoga. Armelle's career includes a significant tenure at PayPal as Large Merchants Sales Manager and earlier positions at TRACE ONE and MOOD MEDIA focused on marketing and business development. Armelle holds a degree from HEC Paris and completed preparatory studies at Prépa HEC Hoche.