Luiz Rufino

Luiz Rufino is the Vice-presidente da Unidade de Negócios PME at Boa Vista since July 2023, previously serving as Chief de Canais Digitais, NPS e Jornada do Cliente at Rede from June 2021 to July 2023. Prior experiences include Senior Director of Omnicanalidade, Digital e Inovação at Carrefour Brasil, Chief Digital Officer at Banco Carrefour, and various leadership roles at Via Varejo SA that encompassed omnichannel strategies and financial services. Luiz commenced a consulting career at Bain & Company from July 2008 to February 2015, focusing on corporate strategy and portfolio management across various industries. Luiz also has experience as an analyst at Saint-Gobain. Luiz holds a Master’s degree in Engenharia de Produção from USP - Universidade de São Paulo and studied at École nationale des ponts et chaussées.