Katy Fairman

Katy Fairman has over 13 years of work experience in marketing and business development. Katy began their career in 2008 as a Marketing Specialist for Sentara Healthcare, where they designed, composed and distributed all marketing materials for the fundraising and grant-making division. In 2010, they became the Director of Alumni Relations for Virginia Wesleyan College, where they were responsible for print and digital marketing communication plans and execution. In 2012, they joined Boats Group as the Marketing Director of Domains and Brand Manager of YachtWorld and Boat Trader. During their time at Boats Group, they developed the domains division marketing department from scratch, focusing on demand generation marketing. In 2018, they became the Marketing Director of TDI LLC, where they led marketing growth strategy to a nationwide client base. Currently, Katy is the Director of Business Development for Boatyard, the first customer experience platform built for the marine industry.

Katy Fairman received a Bachelor of Arts (BA) in English and History from the University of Virginia in 2008. Katy then went on to receive their Master of Business Administration (M.B.A.) from Old Dominion University in 2011, with a focus in Business Administration and Management, General. Katy also holds a Master of Business Administration - MBA from Old Dominion University. Additionally, they have obtained certifications from HubSpot and Pragmatic Institute.