Sarah King

Marketing Director at mtheory LLC

Sarah King has a diverse work experience in the entertainment industry. Sarah commenced their career in Provident Entertainment as a Label Assistant, (2017-2019), then as a Digital Revenue Coordinator (2019-2021), and later got promoted to International Specialist (2021-2022). Sarah worked as an Associate Director, Global Partnerships & Content Optimization in Provident Entertainment for a year (2022-2023) before joining mtheory LLC in 2023 as a Marketing Director. In their roles, they analyzed the marketplace, genre, and streaming consumption to advise on international strategy and facilitated artist opportunities to increase global brand awareness, consumption, and revenue.

Sarah King attended Penn-Griffin School for the Arts from 2009 to 2013, where they obtained their High School Diploma. Afterwards, they studied at Wake Forest University from 2013 to 2017, where they earned their Bachelor of Arts (BA) degree in Communication and Media Studies. Sarah also has multiple certifications from YouTube, including YouTube Music Rights Management, YouTube Music, YouTube Asset Monetization, and YouTube Content Ownership. Sarah obtained these certifications between 2020 and 2023.

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