Cristina García - Marketing

Cristina García has extensive experience in marketing. Cristina worked at boboli as a Product Manager, where they created and implemented an analysis department for product behavior and sales. Cristina also managed product selection and purchasing for the retail channel. Additionally, Cristina served as the Marketing Director at boboli, where they were responsible for developing and implementing online and offline marketing communication strategies for the brand. Cristina also oversaw the brand's global image implementation. Prior to their role at boboli, Cristina worked at Saez Merino S.A. as the Coordination Director for Retail, where they developed and implemented procedures and operations for the Lois and Cimarron brands at various retail locations. Cristina planned the retail strategy, created visual calendars, and formed teams in the stores to achieve objectives.

Cristina García pursued their education in a chronological order. Cristina first attended the Universidad Autonoma de Barcelona from 1998 to 2002, where they obtained a degree in Filología Hispánica. Later, from 2010 to 2014, they studied at UOC (Universitat Oberta de Catalunya) and completed a degree in Marketing e Investigación de Mercados. Cristina'seducational journey continued in 2022 when they enrolled at Esade, currently pursuing a degree in Marketing Digital inDigital, specializing in Marketing.