Montse Vilà

Montse Vilà is a seasoned marketing and eCommerce professional with extensive experience in various leadership roles across several companies. Currently serving as the Directora de Marketing & eCommerce at boboli, Montse previously held significant positions including Head of Ecommerce and Board Member at Brownie, and E-Commerce Project Manager at Stradivarius. Early career experience includes a Digital Project Manager role at Banco Sabadell, where Montse led the conceptualization and launch of multichannel digital services, and a Digital Product Manager position at CaixaBank Digital Business, recognized for innovation in online services. Additional expertise stems from marketing positions at CatalunyaCaixa and Caixa Catalunya, contributing to strategic marketing initiatives and customer engagement. Montse's academic credentials include a Postgraduate degree in Digital Marketing from La Salle BCN and a Bachelor's in Market Research and Techniques from ESCI-UPF.