Sales and Merchandising Team

The Sales and Merchandising Team at boboli focuses on driving retail success and enhancing customer experience in both existing and new markets. They oversee the visual merchandising to ensure displays reflect the brand's playful and imaginative identity, manage relationships with retail clients, and coordinate sales strategies to expand the company's reach. This team ensures that the vibrant and innovative collections are effectively showcased and accessible, fostering growth and customer engagement across various regions.