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Cheryl C.

Executive Vice President Sales at Bobo’s Oat Bars

Cheryl C. has extensive experience in sales and leadership roles. Cheryl started their career in 2002 at Kraft Foods as a Senior Sales Planning Manager, where they were responsible for national sales plans and successfully launched new products. Cheryl then became a Senior Manager of the Customer Business Team, leading a sales team and consistently exceeding sales targets.

In 2006, Cheryl became the Director of Customer Investment - Trade Strategy at Kraft Foods, where they designed and implemented trade programs and served as the primary link between the sales organization and other departments. Cheryl later took on the role of Director of Customer Development Customer Service & Logistics, where they led supply chain strategy for key customers and collaborated on projects such as transportation optimization and integrated POS data.

From 2010 to 2012, Cheryl was the Director of Sales Service at Kraft Foods, where they led the start-up and management of a new Sales Service Organization. Cheryl also had direct customer ownership for major retailers such as Kroger, Super Valu, and Meijer.

Cheryl joined The Kraft Heinz Company in 2012 and served as the Director of Agency Sales, managing external brokers and launching a new selling model. Cheryl was then promoted to Head of Sales for the Planters Brand, where they led sales planning and category demand processes.

In 2016, Cheryl joined Vosges Haut-Chocolat as Vice President of Sales, overseeing sales for various wholesale channels and developing customer relationships with major retailers such as Kroger, Whole Foods, and Costco.

Most recently, Cheryl worked at Bobo's as the Vice President of Sales before being promoted to Executive Vice President of Sales in 2020.

Cheryl C. has attended the University of Illinois Urbana-Champaign for an unknown period of time. Cheryl has not obtained a degree, and the field of study is also unknown.

Links

Previous companies

Vosges Haut-Chocolat logo

Timeline

  • Executive Vice President Sales

    January, 2020 - present

  • Vice President Sales

    February, 2017

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