Enrique Lobo Cruz

Enrique Lobo Cruz is currently the Managing Director at BOC Group, responsible for shaping and executing the company's internationalization strategy. As a Market Development Manager, Enrique focuses on showcasing the value of BPM and Enterprise Architecture activities to drive change. Enrique also founded and managed 3E Trade, a Mexican trading company, and served as the Operations Director at Kinova Group. With a background in industrial engineering and international business, Enrique is skilled in market development and business management.