Paula mc Guinness

Paula Mc Guinness currently serves as the Chief Marketing Officer at BoConcept since April 2019. Previously, Mc Guinness held multiple roles at The LEGO Group from September 2013 to February 2019, including Global Digital Marketing Director, Head of Marketing for LEGO.com & Consumer Experiences, and Global Digital Strategist. Early in the career, Mc Guinness worked as a Brand and Digital Strategist for various companies, including Diageo, Bacardi, and Fosters Group from 2004 to 2013. Educational qualifications include an Advanced Diploma in Spanish Language and Culture from the University of Alicante, a Superior Business Spanish Certificate from the Chamber of Commerce in Madrid, and an Intermediate Diploma in Italian Language and Art from Università degli Studi di Firenze, along with a BA in Business Studies, Travel & Spanish from NUI, DBS.