Ignacio Dormal

Ignacio Dormal is an accomplished professional with extensive experience in ecommerce and sales management within the beverage industry. Currently serving as Head of Ecommerce & Sales at Bodega Luigi Bosca since December 2020, Ignacio oversees the direct-to-consumer, retail marketplaces, and corporate channels. Prior to this role, Ignacio held various managerial positions at Bodegas Bianchi, where responsibilities included managing supermarket and wholesale channels, as well as ecommerce start-up and management. Ignacio's background includes key account management roles at Cepas Argentinas - Gancia and JBS SWIFT, focusing on major national retail chains. Ignacio's career began at General Mills and has included significant contributions to trade marketing and brand strategy at respected companies such as Pernod Ricard and Cervecería y Maltería Quilmes. Ignacio holds a degree in Business Administration from the Pontificia Universidad Católica Argentina and has a strong foundation in business strategy and market analysis.