Bodega Luigi Bosca
Ignacio Dormal is an accomplished professional with extensive experience in ecommerce and sales management within the beverage industry. Currently serving as Head of Ecommerce & Sales at Bodega Luigi Bosca since December 2020, Ignacio oversees the direct-to-consumer, retail marketplaces, and corporate channels. Prior to this role, Ignacio held various managerial positions at Bodegas Bianchi, where responsibilities included managing supermarket and wholesale channels, as well as ecommerce start-up and management. Ignacio's background includes key account management roles at Cepas Argentinas - Gancia and JBS SWIFT, focusing on major national retail chains. Ignacio's career began at General Mills and has included significant contributions to trade marketing and brand strategy at respected companies such as Pernod Ricard and Cervecería y Maltería Quilmes. Ignacio holds a degree in Business Administration from the Pontificia Universidad Católica Argentina and has a strong foundation in business strategy and market analysis.
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Bodega Luigi Bosca
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Founded in 1901 by Don Leoncio Arizu, Bodega Luigi Bosca has more than 120 years of history in the Argentinian and global wine industries. Currently run by its third and fourth generation family members, Luigi Bosca is one of the few wineries that has remained in the hands of the founding family; and because of its longstanding prestige, has become a paradigm of Argentine wine. The Arizus have consistently worked to produce the greatest expressions of Argentine wine and have been protagonists of the vast changes in the international wine industry throughout their 120 years. Through each generation, they have focused on a few key pillars that have enabled such a successful evolution: international expansion, experience passed down from each generation, consistent quality in their wines, and an unrelenting quest for excellence through innovation and advanced technology.