Juan Pablo Fernandez is an accomplished commercial manager with extensive experience in the beverage industry. Notable positions include Gerente Comercial in Buenos Aires at Bodega Norton, Jefe de ventas, and Commercial Manager at ZX Ventures. Additionally, Juan Pablo served as Consultor Comercial Superior at Cervezas Asahi Argentina and held significant roles as Director de ventas and Gerente de Ventas at Cervecería Argentina Isenbeck. At Pernod Ricard Argentina, roles included Senior Key Account Manager and Key Account Regional. Educational qualifications include a Posgrado in Liderazgo empresarial from IESE Business School and a Curso in Strategic Negotiation Skills from Sentinel, both completed in 2016.