Courtney Barry

Courtney (Lutz) Barry is an experienced professional in the fields of digital merchandising and ecommerce. As the Digital Merchandising & Ecommerce Director at Beachbody, Courtney oversees digital strategies that optimize online product presentation. Previously, as Sr. Director of Site Content & Product Strategy at European Wax Center, responsibilities included enhancing digital content and product offerings. Courtney gained valuable expertise as an Ecommerce Manager and Site Merchandiser at Pier 1 Imports, where focus areas included digital search, SEO, and promotions. Early in the career, Courtney served as Web Content Manager at Dillard's, further building a strong foundation in web content management.