Ecchita Rao

Ecchita Rao has a diverse work experience spanning various roles and responsibilities. Ecchita began their career as an Adwords Quality Rater at Google, where they evaluated search queries and provided feedback on the quality of advertisements. Ecchita then worked at izmocars as a Strategic Account Manager, optimizing SEO, SEM, and social media marketing for auto dealer websites. After that, they joined DotNext Inc. as an SEO Manager, generating $8 million in revenues through SEO, SEM, and social content maximization.

Ecchita then transitioned to eBay as a Campaign Manager, onboarding sellers and managing a portfolio that delivered a significant portion of the company's revenue. Ecchita continued their career at Quotient Technology Inc. as a Partnership Marketing Manager, driving third-party conversions and achieving significant growth for the affiliate partner program.

Moving on to PayPal, Ecchita held multiple roles including Marketing Program Manager in the NA-Consumer Marketing Group, where they executed cross-channel marketing campaigns for PayPal's North America Consumer business units. Ecchita also worked as a Market Program Manager at Google, leading global marketing automation strategy initiatives for Google Cloud.

Most recently, Ecchita has been employed at PayPal as a Program Manager in the Global Analytics Data Science division, focusing on experimentation automation and streamlining processes to enable faster insights and data-driven decision-making. Ecchita also played a key role in designing and implementing a best-in-class modern marketing measurement capability at PayPal.

In summary, Ecchita Rao has gained extensive experience in data product management, project management, program management, marketing analytics, and strategic partnerships throughout their career at notable companies such as PayPal, Google, and eBay.

Ecchita Rao's education history includes the following:

- Ecchita earned a Product Management Certification from the Product School, though the start and end years are unknown.

- In 2023, Ecchita attended the University of California, Berkeley, where they pursued a degree in Technical Program Management. However, the end year is not specified.

- Ecchita also obtained a Master of Fine Arts (MFA) degree in 3D Design animation and Interactive media from the Academy of Art University. The start and end years for this degree are not mentioned.

Additionally, Ecchita has obtained several certifications, including:

- Agile Foundations from LinkedIn in March 2023.

- Adobe Certified Professional - Marketo Engage Business Practitioner from Adobe in April 2021.

- Software Product Management (SPM)® Certificate from the Product School in August 2017.

- The specific month and year of obtaining the Product Software Management certification from the Product School are not mentioned.