Caterina Landwehr

Caterina Landwehr is a seasoned professional in digital health and customer analytics, currently serving as the Global International Digital Health Manager and Senior Customer Data and Web Analyst at Boehringer Ingelheim since September 2020. With a strong background in data analysis and marketing strategy, previous roles include Manager Customer Analytics at Lufthansa Group, where Caterina led projects for personalized customer experience, and several internships focusing on marketing, project management, and digital media. Caterina holds a Master’s Degree in Brand and Media Management from the University of Applied Sciences Würzburg-Schweinfurt and a Bachelor’s Degree in Business Administration with a focus on Marketing and Media Management from Heilbronn University.