Boisset Collection
Dereka Binstock has extensive experience in digital marketing and eCommerce, currently serving as the Manager of Digital Marketing and eCommerce at Boisset Collection since May 2019, after holding the position of Ecommerce Marketing Associate Manager. Prior to this role, Dereka was an eCommerce Account Manager at WineDirect from October 2017 to October 2018 and worked at Crimson Wine Group from May 2012 to October 2017 as an Ecommerce & Digital Marketing Specialist as well as an Ecommerce and Client Services Specialist. Dereka's career began at WineDirect SM, where responsibilities included Account Manager and Account Coordinator from September 2008 to May 2012. Education includes a Bachelor of Arts in Interior Design with a focus on Space Planning from California State University, Chico, completed in 2006.
Boisset Collection
We are delighted to welcome you to our “family of families,” a diverse collection of unique wineries with deep historical and family roots in many of the world’s most prestigious terroirs. Transcending traditional boundaries, the Boisset Collection embraces audacity & innovation and unites Old World and New into the One World of Wine, offering an unparalleled exploration of terroir, heritage, vineyards and style. Boisset is a family-owned collection of historic and unique wineries bound together by a common cause: authentic, terroir-driven wines in harmony with their history, their future and the land and people essential to their existence. With more than twenty historical and prestigious wineries in the world’s preeminent terroirs, including the Côte d’Or, Beaujolais, Rhône Valley, California’s Russian River Valley and the Napa Valley, each house retains its unique history, identity, and style, and all are united in the pursuit of fine wines expressive of their terroir. Boisset embraces its Franco-American roots with our vision that a spirit of collaboration and commitment to wine on both continents will transcend any divisions. We believe that the union of the two worlds of winemaking will deepen our shared appreciation of their distinctness, diversity and unity, and enrich and enliven our worlds. We are inspired to think that together, we can unite two continents and two cultures around wine. More than seventeen centuries of combined history unite the wineries of Boisset. Cistercian monks planted the vineyards of Le Clos Vougeot in 1110, inspiring Domaine de la Vougeraie to this day. Bouchard Aîné & Fils has built its family reputation in Beaune since 1750. Buena Vista Winery is California’s first premium winery, founded in Sonoma in 1857. These are just a few examples of the remarkable history of the Boisset Collection. Deepening the legacies of each of its estates is at the core of Boisset’s mission.