Boisset Collection
Diana Breashears is an experienced marketing professional currently serving as the Director of Digital Marketing and Ecommerce at Boisset Collection since January 2019, where responsibilities include overseeing digital and ecommerce strategies for a diverse portfolio of wineries and luxury merchandise in Napa Valley. Prior to this role, Diana held various positions at Crimson Wine Group from October 2008 to September 2018, culminating as Director of Consumer Sales - CRM, E-commerce, where significant achievements included restructuring the department, implementing successful marketing programs, and driving notable revenue growth. Diana's earlier career included the role of Online Marketing Manager at Common Sense Media, where management of comprehensive online acquisition campaigns was a key responsibility. Diana holds a BA in Journalism from San Francisco State University.
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Boisset Collection
We are delighted to welcome you to our “family of families,” a diverse collection of unique wineries with deep historical and family roots in many of the world’s most prestigious terroirs. Transcending traditional boundaries, the Boisset Collection embraces audacity & innovation and unites Old World and New into the One World of Wine, offering an unparalleled exploration of terroir, heritage, vineyards and style. Boisset is a family-owned collection of historic and unique wineries bound together by a common cause: authentic, terroir-driven wines in harmony with their history, their future and the land and people essential to their existence. With more than twenty historical and prestigious wineries in the world’s preeminent terroirs, including the Côte d’Or, Beaujolais, Rhône Valley, California’s Russian River Valley and the Napa Valley, each house retains its unique history, identity, and style, and all are united in the pursuit of fine wines expressive of their terroir. Boisset embraces its Franco-American roots with our vision that a spirit of collaboration and commitment to wine on both continents will transcend any divisions. We believe that the union of the two worlds of winemaking will deepen our shared appreciation of their distinctness, diversity and unity, and enrich and enliven our worlds. We are inspired to think that together, we can unite two continents and two cultures around wine. More than seventeen centuries of combined history unite the wineries of Boisset. Cistercian monks planted the vineyards of Le Clos Vougeot in 1110, inspiring Domaine de la Vougeraie to this day. Bouchard Aîné & Fils has built its family reputation in Beaune since 1750. Buena Vista Winery is California’s first premium winery, founded in Sonoma in 1857. These are just a few examples of the remarkable history of the Boisset Collection. Deepening the legacies of each of its estates is at the core of Boisset’s mission.