Karin Lokrantz

Karin Lokrantz is an experienced e-commerce professional currently serving as the Global Head of Online at CAKE since June 2021, while also holding the position of E-commerce Director at Daniel Wellington since September 2017. Previous roles include Head of Global Online Business at Daniel Wellington, E-Commerce Manager for Mobility and Digital Channels at Telia, and E-Commerce Manager at Apoteket. At INDISKA, Karin managed global e-commerce and digital marketing and was responsible for launching mobile apps. Early career experiences include positions as a web coordinator at Socialstyrelsen and webmaster at Perfect Media Group. Karin holds a Bachelor's degree in Journalism and Multimedia from Södertörn University and a Conversion Manager certification from Conversionista. Key competencies include online sales growth, conversion strategies, customer acquisition and retention, project management, and web analysis.