Lotten Löfberg

Lotten Löfberg has a diverse work experience spanning over two decades. Lotten began their career in 2000 as a Brand Manager at Snowdrops. Lotten then moved on to Schwarzkopf Professional, where they worked as a Brand Manager and successfully relaunched the Swedish brand Novelle. In 2002, Löfberg joined Enequist & Co as a Brand Manager for CHANEL beauty products, where they played a key role in building the brand's foundation and relaunching it in the Swedish market. Lotten achieved significant success with the launch of CHANCE fragrance.

In 2005, Löfberg joined SÆTHER, first as a Senior Brand Manager and later as a Marketing Manager. During their time there, they successfully launched several brands and fragrances in the Swedish market, including Prada, Chloe, Vera Wang, ckin2u, and Daisy. Lotten received awards for their successful launches and played a crucial role in Paco Rabanne becoming the best-selling men's fragrance in Sweden.

In 2017, Löfberg joined NextCell Pharma AB as the Head of Sales and Marketing. In this role, they were responsible for marketing and sales planning and execution, budgeting and reporting, and consumer service for "Family saving of stem cells from the umbilical cord blood." Lotten also managed contacts with logistical and payment solution partners, as well as marketing and communication partners.

Currently, Löfberg is working at Bokusgruppen as a Category Manager. Lotten began with the role of Category Manager for Children's books at Akademibokhandeln and Bokus, where they focused on category management, promotional planning, and buying. Lotten then transitioned to their current role as Category Manager for non-fiction books, where they focus on the assortment and overall management of illustrated non-fiction books, with a strong emphasis on gross margins, stock, and sales.

Lotten Löfberg's education history begins with their time at Tungelsta skola, although no specific start or end years are provided for this period. Following that, they attended Fredrika Bremergymnasiet from 1989 to 1993, where they obtained their high school diploma with a focus on social studies. Later on, Lotten Löfberg enrolled at Mälardalen University, where they pursued a Master's degree in Marketing from 1994 to 1999.