Amanda Ten Brink

Amanda ten Brink is a seasoned professional in UX research and consumer insights, currently serving as Lead UX Research at bol.com since September 2023. Previously, Amanda held various leadership roles at BrandLoyalty, including Head of Insights, where responsibilities included managing an international team of CX/UX researchers and delivering valuable insights to various business units and partners. Amanda's expertise extends to establishing consumer insights teams and executing multi-country research initiatives. Earlier experience includes positions as an E-commerce & Communication Marketeer at Learnit BV and a Junior Product Marketing at Holista Colltech. Amanda holds multiple master's degrees in Marketing Management and Marketing Intelligence from the University of Groningen and a Bachelor of Commerce in Marketing Management from Hanze.