Elizabeth Reuter

Elizabeth Reuter is a researcher at Bold Insight. Elizabeth has also worked as an industrial designer at Thermos L.L.C., Sears Holdings Corporation, and as a freelance industrial designer. Throughout their career, they have been responsible for short and long term product development roadmaps, developing in house product development best practices, including building trend reports and brand guideline books. Elizabeth has also lead new product line innovation, exploratory research into new markets, user needs, and white space opportunity. In addition, they have designed new product lines based on research insights, improved lid and handle functionality, developed seasonal color, pattern, and material finishes, worked closely with engineering, sales, and marketing throughout the development process for both hardlines and softlines products. Elizabeth has also helped develop marketing assets with product renders, graphic layouts, and leading photo shoots.

Elizabeth Reuter has a MS Industrial Design from University of Houston, an MFA Courses from University of Illinois Urbana-Champaign, and a Bachelor of Fine Arts (B.F.A.) from Purdue University.