Siya Wadhawan

Siya Wadhawan currently serves as Head of Brand Marketing at Boldfit since March 2025. Prior to this role, Siya was with boAt Lifestyle from January 2021 to February 2025, where responsibilities included leading Product Marketing and Partnerships for the Audio & Wearable category, as well as serving as a Senior Brand Manager and Brand Manager, focusing on marketing strategy and brand building initiatives. Prior experience includes the position of Assistant Brand Manager at Bajaj Electricals Ltd, overseeing advertising and digital activations for the Kitchen Category, and internships at Swades Foundation, Amul (GCMMF), and HDFC Limited, where Siya contributed to market research, sales strategy, and business development analysis. Siya holds a post-graduate degree in Strategic Marketing and Communications from MICA and a Bachelor's degree in Human Resources Management and Finance from Symbiosis Centre for Management Studies.