Tae Zhang

Tae Zhang is a seasoned marketing professional with extensive experience in integrated marketing communications and brand management. Currently serving as Brand Director at Bolon since February 2023, Tae Zhang oversees all marketing initiatives for MOLSION, focusing on various communication strategies across traditional and digital platforms. Prior to this role, Tae Zhang was Integrated Marketing Director at Xiaomi, where responsibilities included executing campaigns that positioned Xiaomi smartphones in the high-end market and expanding the female user segment. Earlier experience includes Creative Director positions at TianYuKong and Interone China, where Tae Zhang led major campaigns for notable brands such as Nescafe, BMW, and Rolls Royce. Tae Zhang's career spans several prestigious agencies, including Leo Burnett, Young & Rubicam, and Ogilvy, contributing to successful projects for clients like Intel and Volkswagen. Tae Zhang holds a Bachelor of Arts in Fine Art from Shandong Normal University.