Alicia Sierra Plaza

Alicia Sierra Plaza has over 20 years of experience in product marketing, currently serving as Group Product Marketing Manager for Beauty, Personal Care, and Pharma at Bolton Group since May 2003. In this role, Alicia oversees key brands such as COLLISTAR, CHILLY, and SOMATOLINE COSMETIC. Previously, Alicia held positions as Senior Product Manager and Product Manager within the same company, where responsibilities included managing leading brands in the Pharmacy division and a wide portfolio of international food brands. Earlier experience includes a marketing role at Afina, focusing on advanced solutions in technology and infrastructure. Alicia holds a Master's degree in Marketing and Commercial Management from ESIC Business & Marketing School and a degree in Marketing from Universidad Pontificia Comillas.