MacArena Baselga

Macarena Baselga is an experienced product manager with a strong background in marketing and portfolio management. Currently serving as Senior Product Manager for Home Care and managing brands such as Tabasco and Kikkoman at Bolton España since March 2020, Baselga has previously held roles at Pastificio Rana, where responsibilities included product portfolio analysis and the creation of marketing plans. Prior experience includes a position as a Junior Research Executive at Millward Brown Vermeer, as well as internships at The Coca-Cola Company and jobandtalent, focusing on marketing campaign analysis and user profiling. Baselga holds a Bachelor’s Degree in Business Administration and a Diploma in Media and Communication from Universidad Carlos III de Madrid.