Steve Jaikissoon

Steve Jaikissoon has over two decades of experience in the automotive industry, serving in various managerial roles. At Lia Auto Group from May 2004 to July 2014, Steve managed marketing and advertising efforts, significantly increasing sales by aligning with client demand and consumer trends. Prior to that, at Bertera Auto Group from March 1992 to April 2003, Steve oversaw a team of 55-60 employees, focusing on staff development in customer qualifications and sales techniques. Since February 2015, Steve has held the positions of General Manager and General Sales Manager at Boniface Hiers Automotive Dealerships, continuing to leverage extensive experience in driving sales and team performance.