Nicola Black

Nicola Black is a seasoned digital marketing professional with extensive experience in paid media management. Currently serving as a Senior Paid Media Manager at Boohoo Group PLC since June 2014, Nicola has played a pivotal role in defining and executing the paid media strategy across multiple international markets for brands including boohoo, MAN, and Nasty Gal. Previous roles include Senior Digital Marketing Executive and Digital Marketing Executive at Boohoo.com and BoohooMAN, as well as a Digital Account Manager at Yoma and Paid Search Campaign Manager at Click Consult. Nicola holds a BA in Marketing and Management from Newcastle University and has a solid foundation in business studies from West Kirby Grammar School.