Vanessa Ekström

Head of Performance Marketing at BookBeat

Vanessa Ekström has a diverse work experience spanning various positions and industries. Vanessa is currently serving as the Head of Performance Marketing at BookBeat since February 2022. Prior to this, they worked at Samsung Electronics as the Manager of Digital Media from November 2020 to January 2022. Vanessa also held the roles of Digital Marketing Manager & Performance Marketing Lead - EU at Casper from September 2019 to October 2020.

Vanessa also has a strong background in performance marketing, having worked at Zalando SE. Vanessa served as a Performance Marketing Manager from March 2017 to July 2019, an Online Marketing Manager - RTB & Programmatic from August 2016 to March 2017, and a Junior Online Marketing Manager in various departments from May 2015 to August 2016.

Their earlier experience includes roles at novitap GmbH, where they worked as a Junior Online Campaign Manager from February 2015 to April 2015, and as an Online Marketing Intern from November 2014 to January 2015. Prior to this, they worked at Nordiska Kompaniet as an Event Coordinator from January 2011 to June 2014.

Vanessa's professional journey began at Creative Meetings, where they served as a Project Manager Assistant from June 2008 to December 2013.

Overall, Vanessa Ekström has extensive experience in performance marketing and has held various managerial positions throughout their career.

Vanessa Ekström completed their Bachelor's degree in International Business Management from Södertörn University between 2011 and 2014. In 2014-2015, they attended Karlstad University, focusing on Business English. Vanessa also pursued a course in Practical Project Management at Stockholm University in 2012.

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Timeline

  • Head of Performance Marketing

    February, 2022 - present