Tiger Liang

Tiger Liang is a seasoned professional with over 21 years of experience in strategic licensing and brand management within the fashion and sports apparel industries. As Co-founder and VP of GenZ Brands Management since April 2012, Tiger specializes in mergers and acquisitions, product category expansion, and brand diversification in China. Additionally, as General Manager of Bookmark Entertainment, Tiger focuses on connecting brands with celebrities and influencers to enhance audience engagement, leveraging industry insights and advanced data analytics. Previously, from December 2018 to June 2021, Tiger served as VP of Business Development at FARO Holding, a leading LATAM marketing group, where a deep understanding of the regional market facilitated collaboration with renowned global brands.