Joana Baptista

Joana Baptista is an experienced product leader with a strong background in ecommerce and marketplace strategies. Currently serving as Director of Product at Booksy since September 2025, Joana previously led various product initiatives at OLX from September 2022 to September 2025, focusing on transforming the platform into a transactional marketplace, enhancing seller experiences, and driving ecommerce growth. Joana's career includes roles at Glovo, Farfetch, and Inviita, where significant contributions were made in product management, user personalization, and business strategy. Academic credentials include a Master's in Biomedical Engineering from Instituto Superior Técnico and a Lean Startup Methodologies executive program from ANJE.