Jessica Li

Marketing Automation Specialist at BoomerangFX

Jessica Li has a diverse range of work experience across various industries and roles. Jessica started their career in 2017 as the owner of Jessica Li International Inc., where they specialized in business development, marketing, marketing automation, and social media. During this time, they also worked as a self-employed marketing consultant for LaserbodyMD and Redwood Theatre.

In 2020, Jessica transitioned to a role as a Marketing Specialist at a company in the staffing industry, where they focused on marketing initiatives. Jessica then moved on to become a Co-Host at Happy Neighborhood Project, where they facilitated virtual business networking events and made connections with positive and happy business people.

In 2021, Jessica joined Teix Financial as the Head of Inbound Acquisition Marketing, where they spearheaded marketing efforts for an insurance company. Jessica automated business and marketing processes using Hubspot and created email campaign automations, as well as automated sales reps' journeys and multiple programs. Jessica was also proficient in using the project management software Monday.

In the same year, Jessica briefly worked as an Instructor of Digital and Social Media Marketing at ILAC.

In 2022, Jessica joined Canon Canada as a Marketing Automation specialist, where they supported the automation of marketing initiatives across departments using Marketo and Salesforce Marketing Cloud. Jessica made sales, marketing, customer service, and HR departments smarter through their contributions.

Most recently, Jessica took on the role of Chief Marketing Officer at The Edge Magazine in 2023, where they are responsible for leading the marketing efforts of the company.

Jessica Li attended the University of Toronto where they pursued a Bachelor of Science (B.S.) degree with a focus on Mathematics and Physics. Prior to their university studies, they completed their high school education at John Fraser Secondary School and later at Don Mills Collegiate Institute. At Don Mills Collegiate Institute, they enrolled in the CyberARTS Program.

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Timeline

  • Marketing Automation Specialist

    June, 2022 - present