Cristina Torres Ballard

Cristina Torres Ballard, MBA, serves as the Global Campaign Lead at Boomi since July 2021, focusing on customer acquisition and optimizing the developer's buyer journey. Prior to this role, Cristina held various marketing positions, including Sr. Marketing Manager for GoDaddy, where strategic market initiatives for product launches were executed, and contributed to global marketing strategy during an MBA internship with GoDaddy. Additional experience includes consulting roles with Siemens and FacilitySource CBRE, as well as creative leadership at CreativeMynds Project and Broadway Theatre Project. Cristina began a career in finance and relationship management at RBC Wealth Management. Educational qualifications include an MBA in Strategic Marketing from W. P. Carey School of Business and a BS in Finance and Business Management from Brooklyn College.