Boost Group
Antonia Rijpstra serves as the International HR Director at Boost Group since August 2022, leading human resources initiatives in a company specializing in marketing and sales services. From February 2012, Antonia also manages real estate for Rijpstra GbR, overseeing property maintenance, financial accounting, and project coordination. Previously held positions at Michael Page include Senior Manager, focusing on the recruitment of professionals in consumer goods and ICT sectors, along with roles as Managing Consultant and Senior Consultant. Antonia has experience as Geschäftsführer at Tante Emma Mitnehmrestaurant, where responsibilities included marketing campaign development, project management, and personnel management. Earlier career experience includes internships in marketing and public relations at METRO AG and multi-faceted roles at Henkel, where Antonia completed a professional training in system gastronomy with a focus on business administration. Educational background includes a Bachelor of Arts in Business Administration from FOM University of Applied Sciences for Economics and Management.
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Boost Group
Boost - activating shoppers, elevating sales - is the leading full-service provider for marketing and sales services. We supply creative concepts and effective sales tools for shopper marketing, collectibles’ promotions and loyalty programs. We activate brands and shoppers to boost sales and create loyal customers, adopting an innovative approach and going the extra mile for our clients. With offices in Germany, France, Italy, Switzerland, Australia, China and the Benelux we provide services to more than 150 blue-chip brands and retailers in fifteen countries.