Guillermo Martin-Ortiz

Guillermo Martin-Ortiz is currently the Head of Category Management at Boost Inc, overseeing the product assortment strategy for Boostbar in Switzerland, with a focus on plant-based and health-oriented offerings. Previous roles include F&B Category Manager at Management Solutions, where responsibilities included sustainability disclosures and decarbonization strategies, as well as competitive intelligence analyst at Nestlé, providing insights into brand strategies and market positioning. Guillermo also has experience as a policy analyst for the European Union and as a strategy consultant for BearingPoint, with a background in business development at Toyota Motor Europe. Guillermo holds an MSc in Economics & Strategy for Business from Imperial College Business School and a BSc in International Business Management from the University of Surrey.