Pete Lovelace

Pete’s professional career took him to Ritz Carlton hotels and notable golf courses, which ultimately made him the perfect fit for a client-first organization. Pete leads their Booster Spirit Wear offering, which has grown to be one of the nation’s largest custom apparel and product organization known for providing the highest quality garments, outrageously good customer service, and straightforward, fair pricing.

Pete sits on multiple apparel Boards that produce sustainable apparel products and seeks to bring humanity back into the apparel industry.

Moving his way down the Eastern seaboard—born in New Hampshire, college at James Madison University—Pete, his wife Emily, and three daughters now live in Atlanta, where Pete coaches lacrosse for his girls’ teams. He was named Coach of The Year for the county lacrosse league.