Annabelle Ferguson

CRO Specialist at Boots UK

Annabelle Ferguson has a diverse work experience history, starting as a Restaurant Assistant at Dobbies Garden Centres Ltd in 2015. Annabelle then moved on to be a Customer Assistant at Smyths Toys Superstores, where they managed gaming and software stock and provided customer service. Following this, Annabelle worked as a Customer Assistant at Bravissimo, where they focused on customer service, sales, and shop floor organization. Annabelle later transitioned to roles at Santander UK, including Technology and Operations Apprentice and Conversion Rate Optimisation Manager. Currently, they are a CRO Specialist at Boots UK.

Annabelle Ferguson attended BPP University from 2017 to 2021, where they studied BSc Digital Technology and Solutions (Hons) Data Analysis. In addition, they obtained various certifications including "Marketing: Conversion Rate Optimization" and "Using Customer Surveys to Improve Service" from LinkedIn in 2021 and 2020 respectively.

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