Venchi
Eleonora Boffi is currently serving as a CRO Specialist at Venchi since June 2025, focusing on optimizing the e-commerce site through a data-driven approach to enhance revenue and conversion rates while facilitating communication among various marketing channels. Previously, Eleonora held the position of CRO Specialist at Valentino from February 2022 to August 2025 and worked in digital marketing at Accenture Song from September 2021 to February 2022. Additionally, Eleonora has experience as a Junior Marketing Manager at Wind Tre and completed an internship at Rai - Radiotelevisione Italiana in late 2019. Eleonora's academic background includes a Master's degree in Organization and Marketing for Business Communication from Sapienza Università di Roma and a Master’s level course in International Affairs/Trade from Marcom. The educational foundation also includes a Bachelor's degree in Public and Business Communication from Sapienza Università di Roma and an intensive course in Digital Marketing from Palestre Digitali.
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Venchi
We began a long time ago, in 1878 in fact, with Silviano Venchi, a 20-year-old from Turin who loved chocolate so much he spent all his savings on two bronze cauldrons and began to experiment, first in his apartment, then in a small place on Via degli Artisti in Borgo Vaniglia, Turin. These experiments were so successful that after some years came Nougatine, a sweet with Piedmont hazelnuts, chopped, caramelised and coated in extra-dark chocolate (we recommend rereading this history while sampling some) and Venchi Spa, “the most elegant chocolate shop in Piedmont” named among other things “Purveyor to the Royal Household”. Today, there is no longer the royal coat of arms on the packaging, but the passion, meticulous care and courage to experiment remain. And so it was that all of our imaginatively named chocolates were created: our Chocaviar, Truffles, Gianduiotti, Cremini, bars, Suprema spread, Gelato and Gourmet eggs. All delicious, healthy, natural, made with the best ingredients and the best intentions: to look on the bright side and to live a long happy life that, if nothing else, is a little bit sweeter. With 140 years of history, today we have international recognition: with more than 350 chocolate recipes and 90 gelato flavours, we’re found in more than 70 countries in key cities like London, Hong Kong, Dubai and New York with the biggest chocolate waterfall of all time. On this journey towards international expansion, in 2019 we reached 100 million euros of turnover and we landed in Berlin, Shanghai and Tokyo in the name of beauty, joy and conviviality, transforming “Made in Italy” into “Experienced like in Italy” and exceeding 120 shops worldwide!